+261% ROI
+283% Audience assets
In-platform growth Focus
Context
Home appliances have longer decision cycles. Users care about usage scenarios, home layout, budget, installation and after-sales service.
Execution focus
- Express product value through home scenarios
- Scale content reach and search visibility with media
- Monitor in-platform audience asset movement
- Connect content, traffic and conversion reporting
Result
The project lifted ROI by 261% and in-platform audience assets by 283%.