< 5 CPUV
> 23 ROI
10M+ Presale GMV
Context
Fish oil is a supplement category that requires education and trust. Users search for ingredients, suitable audiences, usage scenarios, pricing and brand differences.
Execution focus
- Map category search demand and decision paths
- Explain product value through RED-native content
- Build searchable content assets before presale
- Review which themes and audiences can scale
Result
The project achieved CPUV < 5, ROI > 23 and presale day GMV 10M+.
This is a reference path for overseas health brands entering Xiaohongshu.