-30% CPUV
50%+ CVR
Lead growth Goal
Context
Education services care about lead quality and consultation conversion. Users search for suitable audiences, effectiveness, pricing and real reviews before submitting a lead.
Execution focus
- Break down real decision questions from parents and learners
- Cover search and pre-consultation doubts with content
- Optimize the path from content view to private message or form lead
- Review acquisition cost and conversion rate weekly
Result
The project achieved CPUV 30% below market and CVR 50%+.