-6x Off-site cost
TOP1 Recommendation SOV
TOP1 Recommendation SOC
Context
Hair-care competition is intense. Users compare efficacy, hair type, ingredients, price and real experience before purchase.
Execution focus
- Segment brand, product and efficacy keywords
- Cover pre-purchase questions through content
- Scale proven content and keyword opportunities through media
- Track search visibility, recommendation share and conversion cost
Result
The project reduced off-site conversion cost by 6x and reached recommendation SOV&SOC TOP1.
