TOP2 Hero keyword
Always-on Content rhythm
Campaign Campaign action
Context
Food and beverage brands need both always-on content and campaign bursts. They must appear consistently while owning key search terms.
Execution focus
- Build a content matrix around hero keywords
- Keep search and recommendation touchpoints active
- Scale during campaign windows
- Track keyword position and content share movement
Result
The project achieved hero keyword TOP2 and formed an always-on plus campaign rhythm.