Direct Answer
This page is the central directory for the first batch of Xiaohongshu overseas-entity category pages. Start here when you need to decide whether a product category can move into professional account verification, ad account setup or special approval.
For overseas entities, Xiaohongshu treats the category path as invitation-led or qualification-sensitive. A brand should not assume a fully self-serve route; final approval always depends on platform review.
How to use this directory
- Find the closest sub-category below and open the detailed page.
- Check whether the brand should prepare professional account documents, ad account documents or special approval materials first.
- If the product has efficacy, health, import, infant, pet medical or alcohol claims, run a review before publishing or advertising.
What the status means
- Open with qualification review: prepare the entity, brand, product and ad-region documents before submission.
- Whitelist access: confirm eligibility and platform communication path before normal submission.
- Restricted category: do not promise direct account opening; start with risk assessment and alternative paths.
Category Status
Beauty and personal care
| Sub-category | Status | Detailed page |
|---|---|---|
| face care | Open with qualification review | face care |
| makeup | Open with qualification review | makeup |
| fragrance | Open with qualification review | fragrance |
| scalp care | Open with qualification review | scalp care |
| oral care | Open with qualification review | oral care |
| body care | Open with qualification review | body care |
| beauty devices | Open with qualification review | beauty devices |
| hair styling products | Open with qualification review | hair styling products |
| feminine care | Open with qualification review | feminine care |
| personal care paper goods | Open with qualification review | personal care paper goods |
Food and beverage
| Sub-category | Status | Detailed page |
|---|---|---|
| snacks and beverages | Open with qualification review | snacks and beverages |
| online food platforms | Open with qualification review | online food platforms |
| cross-border supplements | Whitelist access | cross-border supplements |
| fresh food | Restricted category | fresh food |
| alcohol | Restricted category | alcohol |
Maternal and baby products
| Sub-category | Status | Detailed page |
|---|---|---|
| maternity and baby products | Open with qualification review | maternity and baby products |
| infant apparel | Open with qualification review | infant apparel |
| maternal and baby small appliances | Open with qualification review | maternal and baby small appliances |
| parenting online platforms | Open with qualification review | parenting online platforms |
| infant food | Restricted category | infant food |
| infant formula | Restricted category | infant formula |
Pet life
| Sub-category | Status | Detailed page |
|---|---|---|
| pet services | Open with qualification review | pet services |
| pet food | Open with qualification review | pet food |
| pet supplies | Open with qualification review | pet supplies |
| pet medical services | Restricted category | pet medical services |
| veterinary drugs | Restricted category | veterinary drugs |
Next step
- Professional account verification
- Overseas ad account setup
- Industry qualification and special approval
- Account operation agency
FAQ
Does this directory replace platform review?
No. It is a preparation guide. Final approval always depends on Xiaohongshu platform review.
Why split pages by sub-category?
Because overseas brands search by actual category, and different sub-categories can have different qualification risk.
Can Muxiang handle the submission?
Muxiang can help assess the path, prepare documents, coordinate special approval and connect the account with content and paid media.