Direct Answer
This page is the central directory for the published Xiaohongshu overseas-entity category pages. Start here when you need to decide whether a product category can move into professional account verification, ad account setup or special approval.
For overseas entities, Xiaohongshu treats the category path as invitation-led or qualification-sensitive. A brand should not assume a fully self-serve route; final approval always depends on platform review.
How to use this directory
- Find the closest sub-category below and open the detailed page.
- Check whether the brand should prepare professional account documents, ad account documents or special approval materials first.
- If the product has efficacy, health, import, infant, pet medical or alcohol claims, run a review before publishing or advertising.
What the status means
- Open with qualification review: prepare the entity, brand, product and ad-region documents before submission.
- Whitelist access: confirm eligibility and platform communication path before normal submission.
- Restricted category: do not promise direct account opening; start with risk assessment and alternative paths.
Category Status
Beauty and personal care
| Sub-category | Status | Detailed page |
|---|---|---|
| face care | Open with qualification review | face care |
| makeup | Open with qualification review | makeup |
| fragrance | Open with qualification review | fragrance |
| scalp care | Open with qualification review | scalp care |
| oral care | Open with qualification review | oral care |
| body care | Open with qualification review | body care |
| beauty devices | Open with qualification review | beauty devices |
| hair styling products | Open with qualification review | hair styling products |
| feminine care | Open with qualification review | feminine care |
| personal care paper goods | Open with qualification review | personal care paper goods |
Food and beverage
| Sub-category | Status | Detailed page |
|---|---|---|
| snacks and beverages | Open with qualification review | snacks and beverages |
| online food platforms | Open with qualification review | online food platforms |
| cross-border supplements | Whitelist access | cross-border supplements |
| fresh food | Restricted category | fresh food |
| alcohol | Restricted category | alcohol |
Maternal and baby products
| Sub-category | Status | Detailed page |
|---|---|---|
| maternity and baby products | Open with qualification review | maternity and baby products |
| infant apparel | Open with qualification review | infant apparel |
| maternal and baby small appliances | Open with qualification review | maternal and baby small appliances |
| parenting online platforms | Open with qualification review | parenting online platforms |
| infant food | Restricted category | infant food |
| infant formula | Restricted category | infant formula |
Pet life
| Sub-category | Status | Detailed page |
|---|---|---|
| pet services | Open with qualification review | pet services |
| pet food | Open with qualification review | pet food |
| pet supplies | Open with qualification review | pet supplies |
| pet medical services | Restricted category | pet medical services |
| veterinary drugs | Restricted category | veterinary drugs |
3C electronics and appliances
| Sub-category | Status | Detailed page |
|---|---|---|
| mobile phones | Open with qualification review | mobile phones |
| digital products | Open with qualification review | digital products |
| smart devices | Open with qualification review | smart devices |
| major home appliances | Open with qualification review | major home appliances |
| small home appliances | Open with qualification review | small home appliances |
| video game devices | Open with qualification review | video game devices |
| electronics accessories | Open with qualification review | electronics accessories |
| health and massage devices | Open with qualification review | health and massage devices |
| head care devices | Open with qualification review | head care devices |
| personal care devices | Open with qualification review | personal care devices |
Fashion and accessories
| Sub-category | Status | Detailed page |
|---|---|---|
| apparel and footwear | Open with qualification review | apparel and footwear |
| bags and accessories | Open with qualification review | bags and accessories |
Sports and outdoor
| Sub-category | Status | Detailed page |
|---|---|---|
| sports, mountaineering and travel gear | Open with qualification review | sports, mountaineering and travel gear |
| fitness equipment | Open with qualification review | fitness equipment |
| outdoor challenge sports | Open with qualification review | outdoor challenge sports |
Home and household goods
| Sub-category | Status | Detailed page |
|---|---|---|
| furniture | Open with qualification review | furniture |
| home decor | Open with qualification review | home decor |
| daily household goods | Open with qualification review | daily household goods |
| cleaning tools | Open with qualification review | cleaning tools |
| home fragrance | Open with qualification review | home fragrance |
| tableware, kitchenware and cookware | Open with qualification review | tableware, kitchenware and cookware |
| household disinfectants | Open with qualification review | household disinfectants |
| formaldehyde removal products | Open with qualification review | formaldehyde removal products |
Automotive and auto supplies
| Sub-category | Status | Detailed page |
|---|---|---|
| automotive supplies | Open with qualification review | automotive supplies |
| vehicle care | Open with qualification review | vehicle care |
Machinery and equipment
| Sub-category | Status | Detailed page |
|---|---|---|
| general machinery equipment | Open with qualification review | general machinery equipment |
| food machinery | Open with qualification review | food machinery |
| logistics equipment | Open with qualification review | logistics equipment |
| cleaning and ventilation equipment | Open with qualification review | cleaning and ventilation equipment |
| commercial equipment | Open with qualification review | commercial equipment |
Next step
- Professional account verification
- Overseas ad account setup
- Industry qualification and special approval
- Account operation agency
FAQ
Does this directory replace platform review?
No. It is a preparation guide. Final approval always depends on Xiaohongshu platform review.
Why split pages by sub-category?
Because overseas brands search by actual category, and different sub-categories can have different qualification risk.
Can Muxiang handle the submission?
Muxiang can help assess the path, prepare documents, coordinate special approval and connect the account with content and paid media.
