For an overseas brand's employee-account programme, identify ownership before planning reporting. The official policy permits cross-border business operating data for enterprise-owned KOS under the same enterprise, while restricting enterprise storage and viewing across borders for authorised employee personal accounts.
Latest official update from Xiaohongshu: the professional-account and KOS changes are confirmed, with phased rollout from 30 September to 30 October 2026. Requirements will apply progressively; check your account status and the relevant application step.
List the information the team actually needs
Comparing operating performance across company-owned accounts is different from viewing each employee's identity information. The former concerns commercial operating data; the latter also faces employee-information restrictions. A desire for central management does not establish that personal-account authorisation supplies the same cross-border capabilities as enterprise ownership.
Establish ownership before planning cross-border reporting
| Ownership model | Cross-border data rules |
|---|---|
| Enterprise-owned KOS | Business operating data of KOS accounts in different countries under the same enterprise can be shared across borders |
| Personally owned KOS through employee personal-account authorisation | The enterprise cannot store or view that data across borders |
The ‘same enterprise’ condition matters. Employee authorisation alone does not establish permission for cross-border storage or access.
Operating data and employee identity information are different
KOS application rules also restrict employee-information visibility by company location, KOS attribution and document type. The official policy does not enumerate every field for every combination. Separate post-performance information, employee identity details and personal-account records in your team's requirements, then check the actual account. Do not promise complete visibility simply because an enterprise-owned account supports some cross-border operating data.
What to prepare before asking for an assessment
- Enterprise or personal ownership for each account, and whether the enterprise is the same.
- Locations of headquarters and operators, and the exact data needed.
- Separate operating metrics, identity details and personal-account records.
Frequently asked question
Does employee consent alone enable cross-border access to personal-account data?
Under the new policy, the employee personal-account authorisation model still carries restrictions on enterprise cross-border storage and viewing. Authorisation by itself is not evidence that the required cross-border permission exists. Check the model and actual permissions before organising the programme.
Discuss your account with Muxiang
Tell us where the company is based, whether the KOS account is new or existing, who owns it and which data your team needs. Muxiang can help compare your situation with the official policy and identify questions that need platform confirmation before you plan employee-account operations.
Official account operation services
Read the guide for your next step
- Can overseas companies apply for Xiaohongshu KOS? New and existing account rules
- Will existing overseas Xiaohongshu business accounts lose verification?
Source: Xiaohongshu’s official “【930合规版】专业号&kos改造” policy. Confirmed phased rollout: 30 September–30 October 2026.
