‘No new overseas KOS’ is not the same as ‘no overseas company can apply for KOS’. The domestic-KOS section permits overseas companies to apply while restricting employee-information access. Identify the KOS type before assessing the company and its needs.
Latest official update from Xiaohongshu: the professional-account and KOS changes are confirmed, with phased rollout from 30 September to 30 October 2026. Requirements will apply progressively; check your account status and the relevant application step.
Application eligibility and data access are separate decisions
If your brand wants employee-account collaboration, establish the intended KOS classification and whether the account already exists. If headquarters also needs employee identity details, assess that requirement separately. Permission to apply is not complete data access, and overseas storage of existing KOS information does not make it freely accessible to a domestic company.
Company location is not the account's recorded region
The official policy uses the Chinese term ‘户口国’ for account or user data attribution. It is distinct from company registration and the operator's identity document. An overseas company does not automatically mean a non-CN account; a mainland identity card does not prove an account is CN. The official policy supplies no complete method for checking or changing this classification. Changing a phone number or IP address must not be presented as a solution.
An overseas company is not the same as an overseas KOS account
For domestic KOS, the official policy permits overseas companies to apply but says they cannot view employee information; domestic companies can see complete employee information associated with identity cards. Overseas KOS cannot be newly added. Existing overseas KOS data is stored overseas: domestic companies cannot see employee information, while overseas companies can see complete information associated with non-identity-card documents. These statements concern employee information, not automatically every operating metric.
What to prepare before asking for an assessment
- Company location and proposed KOS type.
- New application or existing KOS qualification.
- Need for operational collaboration, employee identity details or personal-account records.
Frequently asked question
Does permission for overseas companies mean every overseas employee account can be added?
No. That permission appears under domestic KOS; the overseas-KOS section separately prohibits new additions. The official policy provides no procedure to convert overseas KOS into domestic KOS and does not support a promise that changing a label removes the restriction.
Discuss your account with Muxiang
Tell us where the company is based, whether the KOS account is new or existing, who owns it and which data your team needs. Muxiang can help compare your situation with the official policy and identify questions that need platform confirmation before you plan employee-account operations.
Official account operation services
Read the guide for your next step
- Xiaohongshu employee accounts: enterprise KOS or personal-account authorisation?
- Will existing overseas Xiaohongshu business accounts lose verification?
Source: Xiaohongshu’s official “【930合规版】专业号&kos改造” policy. Confirmed phased rollout: 30 September–30 October 2026.
